On Branding, Affiliate Marketing and Passive Income

on branding, affiliate marketing and passive income

The affiliate marketing websites of yesteryear were thin, spammy websites that produced little to no value for the consumer. They were created with one goal in mind – to make as much money as possible in as little time as possible.

Fortunately for us, Google has weeded out most of these websites through upgrading their ranking algorithm.

The successful affiliate marketers of today are doing things avery differently. So much so that the majority of people wouldn’t recognise these businesses as affiliates. Why? Because they have an established brand, they have authority, and they lead with outstanding content that genuinely helps people.

The affiliate’s of today provide a ton of value for their readers and subscribers. They go above and beyond to research, produce and publish pieces of content solve problems for people all over the world.

Authority and branding is the name of the game now. And it’s resulted in affiliates earning incredible incomes from their blogs. Many people are still under the illusion that blogs are hobbies and don’t actually make any money. This couldn’t be further from the truth.

An authority website can generate six figures a month in profits with the perfect mix of content, branding and authority. Affiliate marketing aside, many blog owners end up creating their own line of courses that they sell to their loyal subscribers. This is even more lucrative than affiliate marketing, although it takes quite a lot of work.

Affiliate marketing and passive income

passive income

Affiliate marketing is one best business models when it comes to creating a system that can be entirely hands-off. It’s by no means the only method of earning passive income, take consulting for example. Consulting is a business model that's all about providing a service in exchange for a one-off or monthly retainer fee. It's a business that can be heavily outsourced, once you've set your foundations correctly. You don't need to hire staff or pay for massive overhead costs like a traditional business. Instead, you can run it from your bedroom on your laptop!

The Sam Ovens consulting accelerator is the most well-known course that helps people get their start online through consulting. Sam has helped thousands of people quit their jobs and change their lives through his proprietary training methods.

Anyways, back to affiliate marketing! Websites running on the affiliate model are able to generate an income by referring relevant prodcuts and services to their readers. This can be done in many ways such as direct links or email promotions.

Affiliate marketing is just one example of many passive income ideas that people have used to create residual income for themselves.

Let’s have a look at what it takes to build a successful affiliate marketing website in 2017:


Branding is the personality of a business. It’s the intangible thing that separates you from your competition. What does you brand stand for? What type of underlying message are you projecting? What type of people do you want to attract?

These are all questions you should be asking yourself when thinking about your personal brand.

Brands build relationships with customers through their identity. People relate a part of themselves to the brands they like. Which is why brand loyalty can be so powerful. It’s the reason people are willing to camp outside in the cold to wait for a new phone to be released.

Incredible Content

incredible content

We’ve all heard the mantra that “content is king” too many times but it really rings true when we boil things down to the fundamentals. Your content is usually your unique selling point with a blog.

Your content could be definitive in length and depth. It could humorous, entertaining and insightful or it could incorporate utterly beautiful design and peppered with captivating drama.

The most successful blogs incorporate all of the above elements into their content, resulting in a business that creates raving fans and loyal brand advocates.

But what if I’m rubbish at writing content?

Then be prepared to learn. There’s no shortcuts to greatness. Sure, you can hire a company like Juicy Copywriting to create your content but ultimately, you’ll need to learn this stuff yourself if you want to create a powerful personal brand voice.

Honing your craft as a writer is no easy feat. Writing on a blog is completely different to how we all wrote essays back in school. It’s a long journey. But one that is incredibly rewarding if you’re willing to do the work and stay the course.


Having authority is all about influence. Authority is built through branding and amazing content but further grown by things like social proof.

Social proof can be implemented in many ways when it comes to blogging. Partnering up with other indsutry influencers is one of the most powerful forms of social proof. It’s something that instantly bolsters your authority in your industry niche.

You can partner up with an influencer in many ways. For example, you could guest post on their website or do a joint venture product launch (another great way of earning major affiliate commissions).

Gaining influence is one of the most important parts of any business. A business that lacks influence doesn’t sell. After all, when we sell to people, we’re influencing them to make a decision.

It’s what sales is all about!

The bottom line to growing your authority is to do these three things really well:

  • Establish your brand in your niche with a clearly defined USP.
  • Create incredible content that’s head and shoulders above the rest.
  • Build relationships with key influencers in your industry to open doors you didn’t know existed.

By following this formula and remaining consistent in your efforts, it’ll be hard not to succeed. Now go out there and create those passive income streams!

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