Facebook Marketing: The Basics

30. April 2016 Blogging 1

Facebook marketing is something that’s easy to learn and it can help you reach a large audience. Instead of just simply overlooking its power and significance, use Facebook as a wonderful marketing tool.

Use Facebook Insights to improve your social media marketing campaign. Check Facebook Insights to find out which updates are the most popular. If possible, share more similar updates. If you notice your subscribers are losing interest in your Facebook campaign, make an effort to create more interesting content for your campaign. Content is key to success when it comes to social media.

Use all of the options available to you on Facebook when using it to market your business. There are so many different ways that you can customize your page, the key is knowing exactly what those options are. If you need help there are many websites, including Facebook, that can give you some insight.

All content on your site should be easy to Like and Share on Facebook. It should also appear in shortened form with a link on your Facebook wall. If people are able to share your content with their followers, you’ll find that your reach begins to expand exponentially, and so will your profits.

Do not hesitate to share links to other sites on Facebook. If you come across an article or a video your audience will be interested in, think about sharing it on Facebook. It is best to avoid sharing links to website you are in competition against or you could lose customers.

Do not let the excitement over your page die down. Commit yourself to updating at least a few times a week. If you do not, your followers are going to feel neglected and they probably will not follow you or your products as passionately. Once you set up a page, you have to be committed to its maintenance.

Keep your posts relevant. If you make kitchen appliances, everything you post about should have something to do with the kitchen. If you post too much about irrelevant things, the theme of your page will get lost and your bottom line could be affected as a result. It is important to stay on topic.

Try using a call-to-action graphic to convert visitors to your page into followers of your page. This will encourage people to “like” your page in order to receive some discount or content. When people come to your page, all they see is “like our page for more info”, then after they like the page, they can see the content.

Keep track of how your page is doing. Monitor your Facebook page’s traffic. What sort of posts and content seem to get the most attention from your customers? Take note of what really seems to interest people and what doesn’t. Keep track of this information so that you can better plan for the future.

Use tools to measure the power of your Facebook marketing. There are all sorts of tools out there these days to help give you an idea of how potent your Facebook marketing is. You could take a look at something like Sprout Social as a paid service or simply check out your Klout score to see if your efforts seem to be moving the needle.

Encourage two-way communication with your customers. If a customer posts a great photo of your product or service, share it with everyone. Also take advantage of the Reply feature getting rolled out to respond directly to particular comments on an individual basis. Facebook allows for both group and individual communication simultaneously.

Use Facebook’s Update ability sparingly. This helps you send messages to all of your followers. Only use it for real news events that are important to your followers. This is not something you should use to promote things, just use it to show your followers that you wish to keep them informed.

Understand what tactics to avoid when it comes to Facebook marketing. There are many examples of each out there. People like to find the best practices, however they hardly look at the worst ones. It is wise to also discover the things you should avoid also.

Though it is still a fairly new tool for marketing, Facebook can give you a massive audience boost. You need to use it for the benefit of your business.


1 thought on “Facebook Marketing: The Basics”

  • 1
    Brian on November 27, 2016 Reply

    I’m actually just thinking about creating a profile for my small business on facebook. Some great little tips here, thanks for sharing!

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