How To Leverage Social Media to Find Influencers

Influencer marketing provides awesome opportunities to businesses in practically any type of industry. Influencers are the people you want to make friends with in your industry. They’re the bloggers and business owners with huge audiences.

People listen to what they have to say. One of the first prerequisites that must be met when it comes to influencers is their audience.

Does their audience match yours?

You want to build a relationship with influencers that operate in the same space that you do. Why? Because it almost guarantee’s that you’ll be speaking to the type of people you want to attract to your business when you have the opportunity to leverage an influencer’s audience.

There are several ways of finding suitable influencers in your industry. Social media is one excellent way of locating these wonderful people.

Here are five popular tools and ways you can find the top influencers in your industry.

Buzzsumo

Buzzsumo is a powerful online tool that helps you find the most popular content on any given topic or keyword. You simply enter a query into the search box and it’ll display the most popular posts for your topic.

Buzzsumo also has an influencer and outreach section that you can use. This tool helps you discover, follow and contact influencers in your industry. You can sort influencers by things domain authority, average retweets, relevancy and much more.

When searching for influencers, social media stats like number of followers shouldn’t be what you’re looking out for. These stats can be easily faked by buying followers. There are other ways to find the real influencers in the industry.

Mozbar

Thousands of businesses use the Mozbar to help them with their search engine optimisation. The Mozbar is a chrome plugin that can be easily added to your browser and used to view useful information on the websites you visit.

The Mozbar displays powerful SEO statistics that can be used to improve your site’s position in the major search engines.

The Mozbar is one of the best ways to find out the true authority of a domain. A blogger with a high DA (Domain Authority) could indicate that he/she maintains powerful rankings in the search engines. the DA metric shows you the true influence of a website.

A backlink from a high DA website will have a much higher impact than a backlink from a site with a lower DA.

Moz also has a link analysis tool that can be used to dig deeper into the backlink profiles of any website.… Read more...

Do’s And Dont’s Of Facebook Marketing [Infographic]

You’ve probably heard about the power social media has to grow a business. Social media provides us with the opportunity to reach millions of people, increase brand awareness, generate leads and make sales. All of this at a fraction of the cost of other forms of advertising.

Just getting yourself started with online business?

Here are some great resources to get you going:

Ultimate List Of Online Business Ideas

Business Ideas For Aspiring Female Entrepreneurs

5 Great Online Business Ideas

If you own an online business, you need to be on Facebook. Even if you aren’t planning on spending money on the advertising side, you can grow a substantial following organically through Facebook.

Facebook has over 1 billion active users. The highest of any social media platform. This means that Facebook has pretty much every single type of target avatar you could possibly imagine. If your target customer doesn’t exist on Facebook, it’s a pretty safe bet to assume that they won’t exist anywhere else!

You probably realise that Facebook can be amazing for finding new customers for your business but actually setting the systems up and doing the marketing is a different kettle of fish all together.

Wouldn’t it be amazing to have a nice little guide to help you find your way to Facebook success?

To help you cut through all the crap, i’m sharing this amazing infographic I came across on Hubspot.

Check it out:

facebook do's and dont's

 

 

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Affiliate Marketing And Facebook Ads

Affiliate marketing is one of many fantastic online business ideas for beginners. If your small business has an affiliate program it could be a good idea to recommend your affiliates to use Facebook as a marketing platform. Some of the top affiliate programs are getting their affiliate’s to advertise on Facebook, and they’re seeing some fantastic results.  High paying affiliate programs are perfect for affiliate’s to promote on through Facebook ads as the ROI is much higher compared to a typical affiliate product. If your company offers high priced products and/or services, Facebook could be a fantastic option for your affiliates to promote. If your company is new to the concept of affiliate marketing, it is a fantastic business model that you can implement that can substantially grow your business in a short space of time.

The Facebook Advertising Platform

facebook advertising platform

Facebook’s advertising platform is still in its infancy, compared to the likes of Google Adwords and other platforms that have been around for a while. The upside to this is that Facebook can yield some insane ROI for your campaigns, if done correctly. Facebook has various ways of charging you for your ads, the most popular of which is the CPM model. With the CPM model, Facebook charges for impressions and automatically optimises the targeting for people who are most likely to click onto your advert. This can be a very powerful form of advertising if you get your targeting right, the key thing here is finding the correct people to target, people that want exactly what you have to offer. The downside to the CPM model is that it if you don’t get your targeting right, you can end up paying for no results.

The Cost Per Click Payment Model

The most common payment model for online advertising is the Cost-Per-Click model. Facebook stands out because it allows you to choose the model that suits you best and customise each one to your own preferences. The ability to target certain types of people on Facebook is another reason why this platform so powerful. The way you can customise your demographic is truly unlike anything else out there. You can target people based on location, age, marital status, financial situation, behavioural patterns, job, industry, pages liked and the list goes on. You can even narrow down your targeting by setting additional demographic parameters to really laser target a certain type of person.… Read more...

7 Tips For Success With Facebook Mobile Advertising

You have made the decision to use Facebook as a mobile advertising tool. Smart choice! Your business can experience multiple advantages because of this decision. Optimal benefits can be obtained by knowing how to effectively use mobile advertisement with Facebook. Some people may not know how to use mobile advertisement at all, especially when social media is involved. If you fall into this group, don’t stress! Take a look at the following seven tips to help you successfully use Facebook for mobile advertisement.

1. Start with Likes

If you are new to Facebook advertising, start by focusing on getting people to like your page. Building an audience promotes popularity and encourages more people to follow you. Also, followers can share your posts; which is freely advertising to people you may not have reached out to before. This domino effect begins with a like.

2. Understand Conversions Caused by Mobile Advertisement

In reality, direct sales do not come from mobile advertisement. Not unless the advertisement takes the customer to a mobile site. However, mobile ads assist in raising awareness for your business that commonly converts to sales on your desktop site. Facebook is able to track view-through and click-based conversions. This can help you pinpoint successful marketing and advertising techniques.

3.  Establish Goals

Do not make the mistake of beginning Facebook mobile advertisements with the only thought of simply advertising differently in mind. Audience engagement, page visits, post likes and more all have their own metric measuring. Set goals so you know where you want to put your focus in and build up on your advertising strategy.

4. Compare Ad Types

All around, Facebook ads are fairly cheap. However, the prices do vary depending on the type of ad you would like. Ad types differ between desktop and mobile versions. Mobile ads consist of placement in mobile news feeds and mobile apps. It is also important to take into consideration which advertisement works best click-wise too.

5. Put Time in Content

Mobile advertisement makes what you have to put out the first thing people see when they browse through Facebook. Therefore, your advertisement is the first impression the audience will have of your business. Do not think of it as solely an additional traffic source. Make it count! Good content in your advertising messages can make or break your traffic flow.

6. Consistently Post Your Status and Advertisement

Over-populated newsfeeds make it very easy for your audience to miss your posts and advertisements.… Read more...

5 Benefits Of Mobile Advertising With Facebook

Mobile advertising has become a growing, popular strategy for business advertisement. Is it surprising? Advertising with a mobile tool supplies businesses with big advantages needed for promotion and sales. The increased popularity created an influx of available social media to use as a tool. One social media entity used for advertising is Facebook. Facebook’s mobile advertising platform is in high demand because of the five major benefits it offers to businesses.

1. Audience targeting precision

Mobile marketing with Facebook opens a big door for audience targeting that enhances your advertisement’s efficiency! Flyer and email marketing have traditionally been big marketing tools to reach a large audience. The problem with this strategy is that time and resources are spent reaching an audience who does not have an interest in your business. When using Facebook for mobile marketing, customer relationship management (CRM) data is assisted with Facebook’s data for the creation of look-alike audiences. This means your advertisement will be targeted to a new audience that is similar to your current clients. A feature contributing to this is first-party data, available by Facebook.

2. Increased traffic flow

Facebook holds a massive audience pool that continues to grow. For example, mobile Facebook users are approximately 1.57 billion strong. That is over a billion people who can potentially see your advertisement! Not only are the numbers impressive but your mobile marketing strategy is stretched to reach people all over the world. This enables your business to experience the benefits of network expansion. Global networking combined and fortified with heightened traffic flow will plausibly increase profits!

3. Analytical support

Other social metrics do not make seeing your conversion rate, or other reports, easy like Facebook. Managing a Facebook page provides up-to-date metrics conveniently and quickly. All you need to do is click on the insights tab and formulate your own analysis! Facebook insights will provide information like audience demography, engagement and performance metrics, weekly reach, and highest performing posts. This kind of information can help you adjust advertisement, measure competition and more. All of this information does take Facebook’s mobile audience into account. Therefore, mobile advertising with Facebook will contribute to analytical analysis meant to ultimately lead to higher sales.

4. Business awareness improvement

Most of your business advertisement will appear in the newsfeed of Facebook users. Meaning, your audience base will be exposed multiply to your advertisement while checking their Facebook throughout the day.… Read more...

How To Increase Organic Traffic On Facebook

When it comes to the business side of Facebook. There are two forms of traffic that you can attract to your business page or website. First off we have organic traffic. This is traffic that you get from the people that already like your page. People who find you through suggested pages and people related to the people who already like your page. The paid advertising side is a way to target certain demographics of people with different types of ads (based on your preference). Paid advertising on Facebook can be a great way to quickly increase brand awareness as you can laser target groups of people based on the pages they like (among other ways) and serve impressions to these people to get your message out there. We wont go into more detail on the paid advertising side of Facebook on this post as this is specifically dedicated to Organic methods of increasing your Facebook traffic.

Three quick ways you can boost your organic traffic and engagement on Facebook:

  1. Create a group with your most engaged audience – The way the Facebook algorithm works means that you can reach a lot more people if you start a group attract your most engaged audience. This is because Facebook only shows your content to a fraction of the people that have liked your page. For example if you have 4000 likes you will only reach around 250 people with your organic posts. Creating a group allows you to reach all the people inside the group, rapidly increasing your engagement and helping you to achieve better results with your marketing.
  2. Create content that makes the audience want to share – This is a fairly simple point. Create content that is highly compelling, even polarising to the extent that it makes the person wants to share you content with their friends and family. This is one way you can really start increasing the reach of your page.
  3. Optimise your content with stunning, contrasting images – Compelling images make people click stuff. This has been proven time and time again. In fact the official statistics for Facebook is that 80% of your results from your posts are a direct reflection of the image you shared on that post. Switching an image can make all the difference. Images with high contrast tend to do very well on Facebook.

Here is an informative video I came across that covers some fresh ways to increase your organic traffic to your business page on Facebook:

Read more...

Facebook Daily Methods Of Operation

If marketing is your responsibility in your business, it’s time you got to know what Facebook can do for your company! With minimal time, money and effort, you can launch a campaign that will attract an endless stream of new customers for your business. If you’re brand new to Facebook Marketing check out our Facebook marketing basics article.

Post something every day on your Facebook page. Probably the single most effective way to boost your Facebook marketing is to be an active participant on Facebook. That means writing new posts, sharing new ideas, and passing on interesting things from around the web. The more active you are, the more opportunity there is for people to see your page.

All content on your site should be easy to Like and Share on Facebook. It should also appear in shortened form with a link on your Facebook wall. If people are able to share your content with their followers, you’ll find that your reach begins to expand exponentially, and so will your profits.

Facebook marketing works best with a defined purpose. Figure out the purpose of your business’s Facebook page, and develop a strategy which is built around that purpose, and design goals that are in line with that purpose. Aligning your Facebook marketing tactics to a single defined goal makes success easier to reach and easier to measure.

If you are using Facebook to market your business, make sure that you completely fill in the “about” section. This is a great way to communicate what your business is about. It is also an excellent area to put in contact information, locations, phone numbers and other helpful information about your business.

Consider creating a Facebook group rather than just a page. A group creates a community of users all interested in a common topic. You can also use a group and a page to give updates and allow users to share content.

A fun and easy way to get followers on your Facebook business page is to create a contest. Loyal followers will share their contest entry with their own followers and spread the word quickly. The prize doesn’t have to be anything big, a sample product or small cash reward can be enough to spread the word.

Make sure to build a fan base when marketing on Facebook. You should have at least 1,000 fans or more before you really start investing in marketing.… Read more...

Leveraging Mobile Marketing

Mobile marketing can be very intimidating to someone that has never done it before. It can easily lead to a bit of information overload because of all of the resources available to new marketers. Below are some tips to assist you in getting all of this information organized so that you can start marketing effectively.

Keep setting expectations and keeping yourself safe, legally. After a person opts-in, or even during the process, inform them of how often they can get text messages from you. Also, give them an “opt-out” option if the messages are too frequent or if they want to avoid possible message charges. Always include the line, “standard rates may apply.”

Test your program before you start it. Customers do not like broken links, or dead images. Have your business, family, or even a few customers test your messages before you start sending them en masse to your market. Get their feedback to perfect whatever might go wrong, and your customers will thank you for it.

Understand the regulations for mobile marketing. Mobile marketing campaigns are heavily regulated, just like anything that has to do with mobile phones. Look up your local and federal guidelines, and make sure you stay well within them. If you do not, you can face penalties that range anywhere from fines to jail time.

When marketing through e-mails or text message, try to include the recipients name in the message. This personal approach makes customers feel important, instead of like just a customer number. Successful businesses help each of its customers to feel individually important because they are important to a businesses growth and success.

Decide now whether you’re going to use QR or 2D codes in your mobile campaign. Your audience may not understand how to leverage certain technology out there, so you need to ensure that you’re going with something current, popular and people-friendly. You’re marketing to basic folks; not everyone will be tech-savvy.

Remember that mobile marketing works best to keep your current customers and not necessarily to attract new ones. This is because most mobile users are not browsing around the internet the same way PC users browse around theirs. Mobile users are hard fish to hook if they haven’t already nibbled on the bait.

Even if someone subscribes to your messages, they may still want to unsubscribe for whatever reasons, so make it easy for them to do so.… Read more...

Facebook Marketing: The Basics

Facebook marketing is something that’s easy to learn and it can help you reach a large audience. Instead of just simply overlooking its power and significance, use Facebook as a wonderful marketing tool.

Use Facebook Insights to improve your social media marketing campaign. Check Facebook Insights to find out which updates are the most popular. If possible, share more similar updates. If you notice your subscribers are losing interest in your Facebook campaign, make an effort to create more interesting content for your campaign. Content is key to success when it comes to social media.

Use all of the options available to you on Facebook when using it to market your business. There are so many different ways that you can customize your page, the key is knowing exactly what those options are. If you need help there are many websites, including Facebook, that can give you some insight.

All content on your site should be easy to Like and Share on Facebook. It should also appear in shortened form with a link on your Facebook wall. If people are able to share your content with their followers, you’ll find that your reach begins to expand exponentially, and so will your profits.

Do not hesitate to share links to other sites on Facebook. If you come across an article or a video your audience will be interested in, think about sharing it on Facebook. It is best to avoid sharing links to website you are in competition against or you could lose customers.

Do not let the excitement over your page die down. Commit yourself to updating at least a few times a week. If you do not, your followers are going to feel neglected and they probably will not follow you or your products as passionately. Once you set up a page, you have to be committed to its maintenance.

Keep your posts relevant. If you make kitchen appliances, everything you post about should have something to do with the kitchen. If you post too much about irrelevant things, the theme of your page will get lost and your bottom line could be affected as a result. It is important to stay on topic.

Try using a call-to-action graphic to convert visitors to your page into followers of your page. This will encourage people to “like” your page in order to receive some discount or content. When people come to your page, all they see is “like our page for more info”, then after they like the page, they can see the content.… Read more...