Influencer marketing provides awesome opportunities to businesses in practically any type of industry. Influencers are the people you want to make friends with in your industry. They’re the bloggers and business owners with huge audiences.
People listen to what they have to say. One of the first prerequisites that must be met when it comes to influencers is their audience.
Does their audience match yours?
You want to build a relationship with influencers that operate in the same space that you do. Why? Because it almost guarantee’s that you’ll be speaking to the type of people you want to attract to your business when you have the opportunity to leverage an influencer’s audience.
There are several ways of finding suitable influencers in your industry. Social media is one excellent way of locating these wonderful people.
Here are five popular tools and ways you can find the top influencers in your industry.
Buzzsumo is a powerful online tool that helps you find the most popular content on any given topic or keyword. You simply enter a query into the search box and it’ll display the most popular posts for your topic.
Buzzsumo also has an influencer and outreach section that you can use. This tool helps you discover, follow and contact influencers in your industry. You can sort influencers by things domain authority, average retweets, relevancy and much more.
When searching for influencers, social media stats like number of followers shouldn’t be what you’re looking out for. These stats can be easily faked by buying followers. There are other ways to find the real influencers in the industry.
Thousands of businesses use the Mozbar to help them with their search engine optimisation. The Mozbar is a chrome plugin that can be easily added to your browser and used to view useful information on the websites you visit.
The Mozbar displays powerful SEO statistics that can be used to improve your site’s position in the major search engines.
The Mozbar is one of the best ways to find out the true authority of a domain. A blogger with a high DA (Domain Authority) could indicate that he/she maintains powerful rankings in the search engines. the DA metric shows you the true influence of a website.
A backlink from a high DA website will have a much higher impact than a backlink from a site with a lower DA.
Moz also has a link analysis tool that can be used to dig deeper into the backlink profiles of any website.… Read more...