Affiliate Marketing And Facebook Ads

If your small business has an affiliate program it could be a good idea to recommend your affiliates to use Facebook as a marketing platform. Some of the top affiliate programs are getting their affiliate’s to advertise on Facebook, and they’re seeing some fantastic results.  Facebook’s advertising platform is still in its infancy, compared to the likes of Google Adwords and other platforms that have been around for a while. (Not sure what affiliate marketing is? Check out this article at Bengu Marketing for a comprehensive explanation). The upside to this is that Facebook can yield some insane ROI for your campaigns, if done correctly. Facebook has various ways of charging you for your ads, the most popular of which is the CPM model. With the CPM model, Facebook charges for impressions and automatically optimises the targeting for people who are most likely to click onto your advert. This can be a very powerful form of advertising if you get your targeting right, the key thing here is finding the correct people to target, people that want exactly what you have to offer. The downside to the CPM model is that it if you don’t get your targeting right, you can end up paying for no results.

The most common payment model for online advertising is the Cost-Per-Click model. Facebook stands out because it allows you to choose the model that suits you best and customise each one to your own preferences. The ability to target certain types of people on Facebook is another reason why this platform so powerful. The way you can customise your demographic is truly unlike anything else out there. You can target people based on location, age, marital status, financial situation, behavioural patterns, job, industry, pages liked and the list goes on. You can even narrow down your targeting by setting additional demographic parameters to really laser target a certain type of person. With these kind of strategies available, you really minimise the problem you have on other platforms which is showing ads to people that aren’t interested in your product. This makes you marketing more efficient, cost-effective and allows it to yield better returns on your marketing investment.

If your business operates an affiliate program, I would highly recommend getting your affiliates to start using Facebook to market your product and or services. It is something you should also consider to marketing your business directly. Create a business page, post some compelling content, fill out your profile in full and start providing value. You’ll find that you will start getting likes and growing your brands reputation in a relatively short space of time.

7 Tips For Success With Facebook Mobile Advertising

You have made the decision to use Facebook as a mobile advertising tool. Smart choice! Your business can experience multiple advantages because of this decision. Optimal benefits can be obtained by knowing how to effectively use mobile advertisement with Facebook. Some people may not know how to use mobile advertisement at all, especially when social media is involved. If you fall into this group, don’t stress! Take a look at the following seven tips to help you successfully use Facebook for mobile advertisement.

1. Start with Likes

If you are new to Facebook advertising, start by focusing on getting people to like your page. Building an audience promotes popularity and encourages more people to follow you. Also, followers can share your posts; which is freely advertising to people you may not have reached out to before. This domino effect begins with a like.

2. Understand Conversions Caused by Mobile Advertisement

In reality, direct sales do not come from mobile advertisement. Not unless the advertisement takes the customer to a mobile site. However, mobile ads assist in raising awareness for your business that commonly converts to sales on your desktop site. Facebook is able to track view-through and click-based conversions. This can help you pinpoint successful marketing and advertising techniques.

3.  Establish Goals

Do not make the mistake of beginning Facebook mobile advertisements with the only thought of simply advertising differently in mind. Audience engagement, page visits, post likes and more all have their own metric measuring. Set goals so you know where you want to put your focus in and build up on your advertising strategy.

4. Compare Ad Types

All around, Facebook ads are fairly cheap. However, the prices do vary depending on the type of ad you would like. Ad types differ between desktop and mobile versions. Mobile ads consist of placement in mobile news feeds and mobile apps. It is also important to take into consideration which advertisement works best click-wise too.

5. Put Time in Content

Mobile advertisement makes what you have to put out the first thing people see when they browse through Facebook. Therefore, your advertisement is the first impression the audience will have of your business. Do not think of it as solely an additional traffic source. Make it count! Good content in your advertising messages can make or break your traffic flow.

6. Consistently Post You Status and Advertisement

Over populated newsfeeds make it very easy for your audience to miss your posts and advertisements. However, frequent posts that are evenly spaced throughout the day make it easier for your audience to be exposed to at least one of the posts. However, don’t forget to have quality posts by putting time into the content.

7. Consider Sponsored Stories

If someone interacts with your page, posts or “stories” are created to allow the friends of the person to see the interaction in their newsfeed. However, the story usually gets buried in the constantly updating newsfeed. Paying for sponsored stories as an add-on increases the chances the story will be seen in the newsfeed by friends. This can be very helpful to raising awareness for your business!

Don’t Miss Out

Mobile advertisement is an effective strategy for businesses. A useful social media for beginning mobile advertisement is Facebook. Even if you do not have much knowledge using mobile advertisement, or using Facebook as a platform for it, you can still successfully do it by following the previous seven tips. Do not let insecurity stop your business from reaching its full potential in the advertising world!

5 Benefits Of Mobile Advertising With Facebook

Mobile advertising has become a growing, popular strategy for business advertisement. Is it surprising? Advertising with a mobile tool supplies businesses with big advantages needed for promotion and sales. The increased popularity created an influx of available social media to use as a tool. One social media entity used for advertising is Facebook. Facebook’s mobile advertising platform is in high demand because of the five major benefits it offers to businesses.

1. Audience targeting precision

Mobile marketing with Facebook opens a big door for audience targeting that enhances your advertisement’s efficiency! Flyer and email marketing have traditionally been big marketing tools to reach a large audience. The problem with this strategy is that time and resources are spent reaching an audience who does not have an interest in your business. When using Facebook for mobile marketing, customer relationship management (CRM) data is assisted with Facebook’s data for the creation of look-alike audiences. This means your advertisement will be targeted to a new audience that is similar to your current clients. A feature contributing to this is first-party data, available by Facebook.

2. Increased traffic flow

Facebook holds a massive audience pool that continues to grow. For example, mobile Facebook users are approximately 1.57 billion strong. That is over a billion people who can potentially see your advertisement! Not only are the numbers impressive but your mobile marketing strategy is stretched to reach people all over the world. This enables your business to experience the benefits of network expansion. Global networking combined and fortified with heightened traffic flow will plausibly increase profits!

3. Analytical support

Other social metrics do not make seeing your conversion rate, or other reports, easy like Facebook. Managing a Facebook page provides up-to-date metrics conveniently and quickly. All you need to do is click on the insights tab and formulate your own analysis! Facebook insights will provide information like audience demography, engagement and performance metrics, weekly reach, and highest performing posts. This kind of information can help you adjust advertisement, measure competition and more. All of this information does take Facebook’s mobile audience into account. Therefore, mobile advertising with Facebook will contribute to analytical analysis meant to ultimately lead to higher sales.

4. Business awareness improvement

Most of your business advertisement will appear in the newsfeed of Facebook users. Meaning, your audience base will be exposed multiply to your advertisement while checking their Facebook throughout the day. Continuous visibility serves as a promotional reminder to customers, targeting opportunity, trust building, and network promotion.

5. Additional advantages

Facebook is also able to provide other additional advantages experienced with mobile marketing. For example, advertising is immediate as creation and execution of mobile campaigns are deliverable within seconds. Reducing campaign resources like paper advertisement or text messaging fees saves on advertisement costs. Information can be reached by the audience wherever they are. Finally, with the help of Facebook improvements, advertising impact and interactivity are refined with new and innovative forms of strategic advertising.

How To Increase Organic Traffic On Facebook

When it comes to the business side of Facebook. There are two forms of traffic that you can attract to your business page or website. First off we have organic traffic. This is traffic that you get from the people that already like your page. People who find you through suggested pages and people related to the people who already like your page. The paid advertising side is a way to target certain demographics of people with different types of ads (based on your preference). Paid advertising on Facebook can be a great way to quickly increase brand awareness as you can laser target groups of people based on the pages they like (among other ways) and serve impressions to these people to get your message out there. We wont go into more detail on the paid advertising side of Facebook on this post as this is specifically dedicated to Organic methods of increasing your Facebook traffic.

Three quick ways you can boost your organic traffic and engagement on Facebook:

  1. Create a group with your most engaged audience – The way the Facebook algorithm works means that you can reach a lot more people if you start a group attract your most engaged audience. This is because Facebook only shows your content to a fraction of the people that have liked your page. For example if you have 4000 likes you will only reach around 250 people with your organic posts. Creating a group allows you to reach all the people inside the group, rapidly increasing your engagement and helping you to achieve better results with your marketing.
  2. Create content that makes the audience want to share – This is a fairly simple point. Create content that is highly compelling, even polarising to the extent that it makes the person wants to share you content with their friends and family. This is one way you can really start increasing the reach of your page.
  3. Optimise your content with stunning, contrasting images – Compelling images make people click stuff. This has been proven time and time again. In fact the official statistics for Facebook is that 80% of your results from your posts are a direct reflection of the image you shared on that post. Switching an image can make all the difference. Images with high contrast tend to do very well on Facebook.

Here is an informative video I came across that covers some fresh ways to increase your organic traffic to your business page on Facebook:

Affiliate Marketing For Small Business

Affiliate marketing is a great way to make extra money, part time from home or even full time. If you create interesting content, you will attract readers to your site, and through affiliate ads, you will generate profits. You should follow the tips and tricks in this article to help you create a successful affiliate site. If you’re new to the online space, you can find out how to start an online business from scratch.

If your products are less than reputable it can cause a big dent in the profits you will bring in across time. Always make sure you research each supplier individually and don’t sell anything in your name you wouldn’t be comfortable with using yourself. One slip up can put a permanent mark on your record and hurt your company a lifetime down the road.

When creating an affiliate marketing program for your products, encourage deep linking. You want links on your affiliate’s pages to go directly to the product page for the item they’re recommending. The more clicks it takes the reader to reach the product, the less likely it is that they will convert.

While using affiliate marketing, remember that you want Internet users to trust in you. If you use an ad for a product or company that you don’t have faith in, your customers will not have faith in it (or you) either. Too many ads, or ads that are not relevant to your content, will seem suspicious, and visitors will end up not trusting what you have to say.

To increase the success of your affiliate marketing, utilize time management software to record your different tasks. This will allow you to evaluate the amount of time that you spend on all of the different tasks you do, and eliminate potential bottlenecks. It can be surprising to learn how much time you waste on simple things like checking your email.

You should only affiliate with companies that have good reputations for being fair with their partners. The commission a company pays should be at least twenty percent of each sale you generate; stay away from companies that offer less. A good affiliate company should reward you accordingly. If you feel you are not getting paid enough, look for another program.

Avoid exclusivity agreements at all costs. Some companies put clauses in their affiliate contracts that prevent you from linking to competing products (or sometimes any other product) on the site where you link to its products. While this might make the affiliate company a lot of money, it will have a negative effect on your income.

A great affiliate marketing tip is to start using automated tools. Automated tools are great because they take care of certain tasks which allows you to devote your time to other things. You should learn and understand the basics before you even think about using automated tools though.

Make sure you understand that affiliate marketing is not a get rich quick money scheme. You will have to put a lot of time and effort into forming quality affiliate compaigns if you want to be successful. Learn about different ways to maximize your quality if you want to reap the benefits of affiliate marketing.

An affiliate program that doesn’t include cookie tracking isn’t worth joining, so don’t! If you’re only credited for sales that are direct clicks from your website you could be missing as much as 75% of the commissions you deserve! A good affiliate program will use a cookie to track the customer’s later sales and credit you for bringing them to the site.

Realize that traffic numbers really do matter. The more viewers get in front of your relevant, properly positioned, nicely-designed affiliate product links, the higher your potential success rate. Building lots of links is great, but you must keep working on bringing new readers to your site in other ways too, such as a Tribe. Check out Facebook’s Tribe Syndication Association.

Make your checkout as simple as possible or you will lose buyers. Run through the checkout process and eliminate as many steps as possible or spontaneous buyers will abandon their carts without completing the purchase. State the shipping costs upfront, and add a product graphic so the customer remembers what is in their cart, especially for those that come back later.

Affiliate programs that offer their customers subscriptions are excellent choices to add to your site. You will be generating money as long as that particular visitor is subscribed to the site so it’s an excellent way to make continuous money. Just make sure that you read the fine print as some affiliates will only pay you for the initial subscription.

As was mentioned before in this article, affiliate marketing is a great way to make profits. However, it takes time, effort, and dedication to truly make your site attractive to your readers and stand out amongst the millions of similar sites across the web. Follow these tips in this article to find success through affiliate marketing online.

Facebook Daily Methods Of Operation

If marketing is your responsibility, it’s time you got to know what Facebook can do for your company! With minimal time, money and effort, you can launch a campaign that will attract an endless stream of new customers for your business. If you’re brand new to Facebook Marketing check out our Facebook marketing basics article.

Post something every day on your Facebook page. Probably the single most effective way to boost your Facebook marketing is to be an active participant on Facebook. That means writing new posts, sharing new ideas, and passing on interesting things from around the web. The more active you are, the more opportunity there is for people to see your page.

All content on your site should be easy to Like and Share on Facebook. It should also appear in shortened form with a link on your Facebook wall. If people are able to share your content with their followers, you’ll find that your reach begins to expand exponentially, and so will your profits.

Facebook marketing works best with a defined purpose. Figure out the purpose of your business’s Facebook page, and develop a strategy which is built around that purpose, and design goals that are in line with that purpose. Aligning your Facebook marketing tactics to a single defined goal makes success easier to reach and easier to measure.

If you are using Facebook to market your business, make sure that you completely fill in the “about” section. This is a great way to communicate what your business is about. It is also an excellent area to put in contact information, locations, phone numbers and other helpful information about your business.

Consider creating a Facebook group rather than just a page. A group creates a community of users all interested in a common topic. You can also use a group and a page to give updates and allow users to share content.

A fun and easy way to get followers on your Facebook business page is to create a contest. Loyal followers will share their contest entry with their own followers and spread the word quickly. The prize doesn’t have to be anything big, a sample product or small cash reward can be enough to spread the word.

Make sure to build a fan base when marketing on Facebook. You should have at least 1,000 fans or more before you really start investing in marketing. Once you hit that threshold, you’ll see that your conversion rate increases because of the increased social proof that you have. The number of Facebook likes you have also effects your ability to serve impressions with Facebook ads. A lot of people find that if they try to run ads to new pages that don’t have any likes, they struggle to get impressions.

Think of a good reason why people should become a fan of you or your company. When you can answer this “why”, you are prepared to deliver something to them that’ll get your fans to stick around and become engaged with the brand. Make it the center of your promotion.

Don’t be afraid to promote yourself. You often here that it’s bad to hard sell your products on social media, and that is true. But that doesn’t mean that you shouldn’t celebrate milestones and other big moments. People love feeling like a brand is personal, and milestones add to that feel. It’s a human touch that really makes a difference.

Make your profile page professional. Since you are hoping for people to find you on Facebook, your profile page may be the first impression that people have of your business. By making it professional, viewers will see your company as a professional one. Make sure you use proper grammar and spelling.

Try sending updates. Facebook Page Administrators can send messages to every person that “Likes” their page. When you have something valuable on your Facebook business page that your fans should know about, you can send them an update so that they’re aware of it. Be prudent with how often you do this by only sending updates to fans when it’s really important.

You should choose a strong argument to convince customers to subscribe to your social media updates. People need to see a value in joining your Facebook marketing campaign. You could for instance offer a small immediate discount to the customers who subscribe to your Facebook campaign before completing an order.

Marketing can be a lot of fun, but there is also a great deal of pressure that goes along with it. Soliciting new customers and increasing sales is no easy task! Hopefully you can now partner up with Facebook and get an incredible campaign going that will lead to great success for your company.

Leveraging Mobile Marketing

Mobile marketing can be very intimidating to someone that has never done it before. It can easily lead to a bit of information overload because of all of the resources available to new marketers. Below are some tips to assist you in getting all of this information organized so that you can start marketing effectively.

Keep setting expectations and keeping yourself safe, legally. After a person opts-in, or even during the process, inform them of how often they can get text messages from you. Also, give them an “opt-out” option if the messages are too frequent or if they want to avoid possible message charges. Always include the line, “standard rates may apply.”

Test your program before you start it. Customers do not like broken links, or dead images. Have your business, family, or even a few customers test your messages before you start sending them en masse to your market. Get their feedback to perfect whatever might go wrong, and your customers will thank you for it.

Understand the regulations for mobile marketing. Mobile marketing campaigns are heavily regulated, just like anything that has to do with mobile phones. Look up your local and federal guidelines, and make sure you stay well within them. If you do not, you can face penalties that range anywhere from fines to jail time.

When marketing through e-mails or text message, try to include the recipients name in the message. This personal approach makes customers feel important, instead of like just a customer number. Successful businesses help each of its customers to feel individually important because they are important to a businesses growth and success.

Decide now whether you’re going to use QR or 2D codes in your mobile campaign. Your audience may not understand how to leverage certain technology out there, so you need to ensure that you’re going with something current, popular and people-friendly. You’re marketing to basic folks; not everyone will be tech-savvy.

Remember that mobile marketing works best to keep your current customers and not necessarily to attract new ones. This is because most mobile users are not browsing around the internet the same way PC users browse around theirs. Mobile users are hard fish to hook if they haven’t already nibbled on the bait.

Even if someone subscribes to your messages, they may still want to unsubscribe for whatever reasons, so make it easy for them to do so. In every single message that you’re sending out via mobile marketing, make sure you’re including an unsubscribe link so that people can opt out if they choose.

Mobile marketing provides a great opportunity for you to offer up a wide assortment of discounts and other information about your business, so you should use this format to make sure you’re always giving out good deals. Your customers need to feel special, so make sure you’re sending them info on your discounts and other specials.

Where your customers are located makes a big difference to how you’re marketing to them, so remember to use the proper context for your mobile marketing. If your customers are out and about on a Saturday afternoon, do you really think you’re going to be able to sway them with any offer? Realize where they are and what they’re doing at least to the best of your ability.

There’s no reason in the world why older media cannot make its way into your new mobile marketing campaign. You’ll just have to rethink how this material is being presented to your customers. You’ll definitely have to think about streamlining it and making it shorter and a lot more poignant.

Playing to the status of your customers is a huge deal and a surefire way you can improve on your mobile marketing campaign. People wait out in line for days to get an high-end Phone in part for the same reason people wear a Gold Watch: It’s a status symbol. Offering status-boosting incentives is a great way to keep your customers on the hook.

Hopefully, these tips have provided you with some very valuable information, as well as given you a way to organize all of the thoughts and information you may have already had on mobile marketing. Keeping these tips in mind when you start marketing can help you one day become a very successful mobile marketer.

Generating Leads For Your Small Business

Lead generation is something quite a few people want to learn about, but they don’t know where to get started. That’s what this guide was put together to help you with. If you’re ready to figure out what getting leads for a business is all about, then read through these tips.

To generate the most promising leads for your business, your website needs very clear instructions for the visitor. Make your offer stand out from all other content on the page and make sure it’s easy to understand. The visitor should have no problem identifying your offer and knowing how to get in on it quickly.

Don’t fall victim to the belief that generating leads requires a big budget, because it doesn’t. Talking to people over the Internet is very economical and you can be very effective if you know how to do it. Target your audience precisely, perfect the call to action and make it as easy as possible for people to plug in to your offer.

Ask your current customers to pass on word about your company to those they know. Your current loyal customers are the best lead generation asset you have. Their word of mouth can really mean a lot to generating new customers. Just them sharing your company information in social media can be surprisingly powerful.

Set time every week to follow up with potential leads. It usually takes more than one touch point to turn a potential qualified lead into a real hot lead. SO after you’ve made first contact, set time a week or two later to touch base again. It’s about frequency here to make this person into a customer.

See if you can sponsor local events in any way. Maybe you can buy uniforms for a Little League team, or have a banner at a church garage sale. If so, be sure to show up at the event yourself so you can shake hands and get face time with potential leads.

Find some way to rate your potential leads. Not all leads are created equal, so before you start generating them know how you’ll grade them. Otherwise you can find yourself overloaded with potential leads with no way to decipher which ones are worth your time. It’s a critical step to help you be efficient.

Talk to business owners in related industries. They may be willing to share leads with you, by sending their customers your way. For example, if you own a shop where you sell balloons, talking to a florist about a joint venture is a great way to get leads from another business.

Target people seeing freebies as part of your list generating efforts. While giving things away doesn’t usually make money right away for you, there will be plenty of people ready and willing to sign-up for the free stuff. Keep this list separate from your others, but include it in all your future campaigns.

Are there events related to your business? For instance, if you deal with real estate, are there any wedding events coming up? Some newlyweds will be in the market for a new house, so a wedding show is a good venue for you to gain leads. Read the classified section in the paper to see if anything catches your eye.

Make time for lead generation every single day. Even half an hour daily can be very effective. Like most things, it’s building the habits that’s the most important aspect of successful lead generation. If you do it daily, you’ll find you become more effective at creating potential qualified customers.

As you can see, lead generation strategies aren’t that hard to learn about. That’s why you should take your time to put this advice to good use. You’ll be glad you did when your business starts paying off. It’s not hard to do once you become committed to doing well.

Facebook Marketing: The Basics

Facebook marketing is something that’s easy to learn and it can help you reach a large audience. Instead of just simply overlooking its power and significance, use Facebook as a wonderful marketing tool.

Use Facebook Insights to improve your social media marketing campaign. Check Facebook Insights to find out which updates are the most popular. If possible, share more similar updates. If you notice your subscribers are losing interest in your Facebook campaign, make an effort to create more interesting content for your campaign. Content is key to success when it comes to social media.

Use all of the options available to you on Facebook when using it to market your business. There are so many different ways that you can customize your page, the key is knowing exactly what those options are. If you need help there are many websites, including Facebook, that can give you some insight.

All content on your site should be easy to Like and Share on Facebook. It should also appear in shortened form with a link on your Facebook wall. If people are able to share your content with their followers, you’ll find that your reach begins to expand exponentially, and so will your profits.

Do not hesitate to share links to other sites on Facebook. If you come across an article or a video your audience will be interested in, think about sharing it on Facebook. It is best to avoid sharing links to website you are in competition against or you could lose customers.

Do not let the excitement over your page die down. Commit yourself to updating at least a few times a week. If you do not, your followers are going to feel neglected and they probably will not follow you or your products as passionately. Once you set up a page, you have to be committed to its maintenance.

Keep your posts relevant. If you make kitchen appliances, everything you post about should have something to do with the kitchen. If you post too much about irrelevant things, the theme of your page will get lost and your bottom line could be affected as a result. It is important to stay on topic.

Try using a call-to-action graphic to convert visitors to your page into followers of your page. This will encourage people to “like” your page in order to receive some discount or content. When people come to your page, all they see is “like our page for more info”, then after they like the page, they can see the content.

Keep track of how your page is doing. Monitor your Facebook page’s traffic. What sort of posts and content seem to get the most attention from your customers? Take note of what really seems to interest people and what doesn’t. Keep track of this information so that you can better plan for the future.

Use tools to measure the power of your Facebook marketing. There are all sorts of tools out there these days to help give you an idea of how potent your Facebook marketing is. You could take a look at something like Sprout Social as a paid service or simply check out your Klout score to see if your efforts seem to be moving the needle.

Encourage two-way communication with your customers. If a customer posts a great photo of your product or service, share it with everyone. Also take advantage of the Reply feature getting rolled out to respond directly to particular comments on an individual basis. Facebook allows for both group and individual communication simultaneously.

Use Facebook’s Update ability sparingly. This helps you send messages to all of your followers. Only use it for real news events that are important to your followers. This is not something you should use to promote things, just use it to show your followers that you wish to keep them informed.

Understand what tactics to avoid when it comes to Facebook marketing. There are many examples of each out there. People like to find the best practices, however they hardly look at the worst ones. It is wise to also discover the things you should avoid also.

Though it is still a fairly new tool for marketing, Facebook can give you a massive audience boost. You need to use it for the benefit of your business.